𝐘𝐨𝐮𝐫 𝐀𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭 𝐃𝐢𝐝𝐧’𝐭 𝐒𝐞𝐥𝐥. 𝐇𝐞𝐫𝐞’𝐬 𝐖𝐡𝐚𝐭 𝐓𝐨 𝐃𝐨 𝐍𝐨𝐰.

When your apartment doesn’t sell, it doesn’t just feel frustrating – it feels personal. You put time, money, and emotional energy into preparing for this move. You told your friends, made plans, and maybe even started searching for your next place. But now your listing has expired without a buyer, and you’re left feeling stuck—and possibly a little embarrassed.

Here’s the truth most agents won’t tell you:

Over 70% of sellers who re-list with a different agent successfully sell their apartment.

Stick with the same agent? That number drops to just 50%, according to data from REDX. That’s a coin toss. And that’s not good enough for a market like New York.

What’s even more surprising? Only 1 in 3 sellers with expired listings actually make the change. That means most either give up or repeat the same mistakes—and get the same disappointing results.

You deserve better.
Same apartment. New strategy. Completely different results.

Let’s break down what may have gone wrong—and how a fresh perspective can help you close the deal this time around.

1. It Was Priced Too High

Buyers in NYC are savvy—and they’re feeling the pinch of higher mortgage rates. An overpriced apartment, even by a small margin, can sit on the market unnoticed. And once a listing goes stale, it loses momentum.

What we need to do now: Let’s analyze recent, relevant sales in your building and neighborhood. We’ll assess buyer feedback from your previous listing and craft a pricing strategy that attracts attention without leaving money on the table. In this market, pricing slightly below perceived value can actually spark bidding wars.

2. It Didn’t Show Well

In a city like New York, where buyers are often making decisions from a phone screen or across the globe, first impressions are everything. If the listing photos didn’t stand out, or the apartment wasn’t staged to highlight its best features, potential buyers may have scrolled right past.

What we need to do now: A fresh set of eyes can make all the difference. Whether it’s decluttering, updating fixtures, or using virtual staging and premium photography, we’ll make sure your apartment grabs attention online—and shines during showings.

3. It Didn’t Get the Right Exposure

Your apartment might have been gorgeous, but if it didn’t reach the right audience, it was invisible. Generic marketing doesn’t cut it in today’s real estate world. You need strategic digital outreach—especially in NYC’s competitive environment.

What we need to do now: Let’s build a custom marketing campaign using social media, video, digital ads, and hyper-targeted buyer outreach. Your apartment deserves a platform that speaks directly to the right buyers—and I know how to get it there.

4. You Weren’t Willing To Negotiate

In a shifting market, flexibility matters. Sellers who aren’t open to negotiating on timing, repairs, or concessions often get left behind. If your previous agent didn’t prepare you for that, you were at a disadvantage from the start.

What we need to do now: Let’s be strategic and responsive. You likely have equity to work with, and we can find creative ways to make your offer more attractive—without compromising your bottom line.

Bottom Line

If your apartment didn’t sell and your listing has expired, you don’t have to give up—you just need a better plan. And maybe, a better partner.

Remember:

Over 70% of sellers who switch agents go on to sell successfully. That’s not luck. That’s strategy.

Looking for a second shot at success? Let’s talk. I’ll bring a proven plan, expert guidance, and the tenacity it takes to get you from listed to sold.

Because in this city – Who You Work With Matters!

Contact me today to schedule your no-obligation strategy session. Let’s get your sale—and your next chapter—back on track.