Why Selling Your NYC Apartment Without an Agent Can Cost You More Than You Think

In a city where every square foot matters and competition is fierce, cutting out the agent might seem like a smart way to save when you sell your apartment. But here’s the hard truth:

Last year, apartments sold with an agent went for nearly 15% more than those sold without one.

That gap is hard to ignore—especially in a market as nuanced and fast-paced as New York City. With more apartments on the market today, skipping a pro could cost you big.

This Isn’t the Market for DIY Selling

A few years ago, slapping a “For Sale By Owner” listing online may have worked—especially in hot neighborhoods with low inventory. But the landscape has changed.

Today, the number of available listings is climbing. According to Realtor.com, July saw the highest number of listings in years, and New York is no exception. Buyers have more choices, which means they’re being far more selective.

Your apartment isn’t just competing on price anymore—it’s going head-to-head with other listings on everything from finishes and amenities to location and monthly carrying costs.

Without the right presentation, pricing, and marketing? Your listing might not even make it past a buyer’s first scroll.

More Inventory = More Competition

Selling in today’s NYC market means knowing the right pricing strategy, understanding how to prep and stage for impact, deploying high-quality marketing assets (we’re not talking iPhone photos here), and negotiating with finesse.

If you’re not bringing all that to the table, you risk leaving money on it.

NYC Sellers Are Turning to the Pros

It’s no surprise that more New Yorkers are leaning on professional real estate agents than ever before. According to the National Association of Realtors (NAR), a record-low percentage of sellers went it alone last year. And even among those who tried, 21% ended up hiring an agent after struggling to sell solo, per Zillow.

Because let’s be honest—selling in this city is a full-time job.

With a trusted agent, you’ll get:

• Accurate pricing strategy to maximize exposure and ROI

• Expert prep and staging guidance to make your apartment shine

• Pro-level marketing that targets qualified buyers locally and globally

• Strategic negotiation to protect your bottom line

• Local expertise that knows how to position your apartment in a competitive market

Bottom Line

In today’s market, it’s not just about listing an apartment—it’s about launching it. And if you’re trying to do that without a seasoned pro by your side, you’re gambling with your equity.

So why take the risk with one of your largest investment.

Let’s talk about what your apartment is really worth in today’s market.

If you’re thinking about selling—or even just curious—contact me today.

Because in New York real estate, Who You Work With Matters!