Thinking about selling your New York apartment? The city’s real estate market is unlike anywhere else — and with so much at stake, even small missteps can cost you big time.
The good news? These mistakes are easy to avoid if you know what to look out for. Here are four common pitfalls NYC apartment sellers make — and how having the right agent helps you avoid them.
1. Overpricing Your Apartment
It’s completely natural to want top dollar for your apartment — especially in a city where every square foot counts. But in today’s market, pricing too high can be a deal-breaker. According to Investopedia:
“Setting a list price too high could mean your [apartment] struggles to attract buyers and stays on the market for longer.”
And in New York, where buyers are savvy and inventory can be competitive, a listing that lingers raises red flags and often leads to price cuts. A knowledgeable agent will analyze current comps, building trends, unit condition, and market demand to price it right from day one — potentially sparking multiple offers.
2. Spending Money on the Wrong Renovations
With more sellers than buyers in many parts of NYC, you may need to make your apartment shine. But not all upgrades deliver a return on investment. That high-end kitchen remodel? It might not resonate with your building’s target buyer.
A local real estate expert knows what New York apartment buyers actually want — and can help you focus your efforts (and dollars) on improvements that move the needle. Plus, they’ll make sure those updates are featured prominently in your listing photos and marketing strategy.
3. Refusing To Negotiate
Today’s buyers have more choices, and that means negotiation is back on the table. Whether it’s requests for minor concessions after the inspection or a bid below asking, being too rigid can stall your sale.
As U.S. News notes:
“If you’ve received an offer for your [apartment] that isn’t quite what you’d hoped it would be, expect to negotiate... consider offering to cover some of the buyer’s closing costs or agree to a credit for a minor repair.”
Your agent will guide you through these moments, helping you make smart compromises that keep the deal moving — and get you to the closing table faster.
4. Skipping Research When Hiring an Agent
NYC real estate is fast-paced, competitive, and nuanced. The agent you hire matters more than ever. Yet, according to the National Association of Realtors, 81% of sellers hire the first agent they meet.
Don’t rush this. Read reviews, look at past sales, and ask the tough questions. You want someone who understands the local co-op boards, condo rules, buyer psychology — and has the marketing and negotiation skills to match. The right agent can help you price accurately, stand out online, and sell for top dollar.
Bottom Line
Selling an apartment in New York doesn’t have to be overwhelming. With the right strategy — and the right agent — you can avoid costly mistakes and navigate the market with confidence.
If you're looking for a trusted partner to guide you through the process — reach out. I'd loved to help you make your next move a successful one. Remember, Who You Work With Matters!
